Go Lead Idaho http://goleadidaho.posterous.com Advocating for and supporting diversity in volunteer, appointed and elected leadership in Idaho posterous.com Tue, 05 Apr 2011 09:20:00 -0700 Why More Women in the Board Room is Essential to Innovation http://goleadidaho.posterous.com/why-more-women-in-the-board-room-is-essential http://goleadidaho.posterous.com/why-more-women-in-the-board-room-is-essential
The Market: Women are decision makers. Women have a perspective that can alter the development of a product or a service. They manage the finances in the home. They make the purchases. Put women in executive roles and board positions and you can see how their perspectives may open new markets.

Great article laying out the argument for more women in leadership roles in corporate America

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