Beat the Self-Promotion Paradox & IBR's Women of the Year
- Don’t Say a Thing
Use emails, websites, and networks like LinkedIn to get the word out. The next time a colleague—be it a client, a coworker or a superior—sends you an appreciative email, don’t discard it. Keep records of your rave reviews, and use them to your benefit.
- Recognize Opportunities
Sometimes, effective self-promotion is all about context. So when the opportunity to show off presents itself, seize it! If you’re self-evaluating, asking for a raise, or going for a promotion, modesty won’t get you anywhere. “These are totally appropriate places to say, ‘Here’s my contribution, and here’s why it’s really important,’” said Rikleen.
- Accept the Accolades
When someone offers you a compliment, resist the urge to brush it off. Simply say, ‘Thank you; I was delighted with the opportunity.’
- Watch Your Language
“Think about how you choose to let people know about an accomplishment. You can say, ‘I’m really excited to share this information with you,’ and then talk about something you’ve achieved.”
- Ask for Assistance Ask for help in promoting your achievements, and create a culture of mutual support.

Britt Ide